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How Media Agent Works
Campaign Management - Media Agent provides tools that allow campaign managers to design and build advanced and effective campaign structures with ease. Options such as cloning campaigns and ad groups from one account to another make it easy to develop a campaign once, and deploy it on multiple engines. And tight API integration with engines such as Google, Yahoo, and MSN means that you can enter data into one tool instead of using several different websites and tools employed by the engines.
Bid Management - Media Agent provides a unique solution to bid management by providing a standard set of strategies, such as target CPC, target CPA and return on ad spend (ROAS). Media Agent also provides recommended bids based on your goals. These recommendations can be accepted or rejected on a keyword-by-keyword basis and can be pushed via the APIs to the engines at the click of a button. Additionally, Media Agent can work with you to develop custom algorithms based on your unique strategies and requirements.
Reporting and Analysis - Media Agent provides varying degrees of reporting functionality within its platform. Basic inline reporting is provided throughout the campaign and bid management modules to give you at-a-glance performance data. Configurable reports and data exports can be used to provide deeper analysis as needed. And client-facing reports are available to decrease the workload of campaign managers.
